Cox bobblehead social campaign

SEPTEMBER 2024

The Cox Bobble Filter Campaign is a long-standing initiative designed to enhance fan engagement and foster brand affinity by connecting sports enthusiasts with Cox Mobile. This innovative campaign allows users to transform themselves into their favourite NFL and NBA players using a fun and shareable Instagram filter.

As the designer for the campaign’s promotional content, I created a series of engaging social posts to drive awareness and participation. The animated posts tailored for Instagram are designed to highlight the bobblehead filter and encourage users to join in the fun. Each piece of content was crafted to align with the campaign's playful tone, ensuring strong visual appeal and consistency across all social touchpoints.

Agency
Midnight Circus

Client
Cox Communications

Project type
Digital design

Creative Director
JM Mele

Art Director
Max Crame

Designer
Esther Wong

Big Bobble Triva

The Cox Bobblehead Campaign takes fan engagement to the next level by blending interactive entertainment with sports trivia. This Instagram filter challenges users to test their knowledge of NFL players while transforming into their favourite stars in bobblehead form. The combination of playful visuals and competitive fun creates a memorable and shareable experience.