The Ask

Footsteps of Passion is an interactive activation designed to celebrate the rhythm, feel, flow, and flair synonymous with South American football. The ask is to design an engaging and immersive game experience that embodies the spirit of South American football culture while captivating participants, following the brand guidelines developed by the design director. Ritmo Arcade is a rhythmic passing dance challenge that encapsulates the essence of South American football identity, where participants must synchronize their movements to the beat of South American music while kicking the footballs in front of the game screen.