Tingly Ted’s on Tour

SEPTEMBER 2023

Tingly Ted’s on Tour—a series of fan-focused sampling events, were organized to promote Ed Sheeran’s hot sauce brand, hosted at eight of Ed’s concerts during his North America tour. The activation aimed to introduce fans to the brand by offering them a taste of Tingly Ted’s signature hot sauce while creating memorable experiences that drove social media buzz.

A key highlight of the activation was a custom-designed photo booth that invited fans to snap pictures and share their excitement online. I was responsible for the UI design of the photo booth interface, ensuring a seamless and engaging user experience. The design featured a playful and on-brand aesthetic inspired by Tingly Ted’s personality, and an easy navigation for fans to capture, preview, and share their photos directly to their phones. The mockup featured here represents how I envisioned the photobooth UI—clean, vibrant, and packed with personality to reflect the fun, spicy essence of Tingly Ted’s. While the final execution varied slightly due to production constraints, this design showcases my creative approach and the attention to detail I aimed to bring to the project.

In addition to the photo booth UI, I contributed to smaller assets such as follow-up email designs, branded food boats, and placemats, ensuring every detail aligned with the campaign's cohesive and engaging aesthetic.